This video is suitable for students studying CIMA E1, ACCA SBL, AB, ACA BST, BTF, SBM.
marketing mix, 4P's, Product, place, promotion, price, additional 3P's, 7P's people, processes, physical evidence, life cycle curve, BCG matrix, star, cash cow, dog, question mark, 3C's cost, customer, competitors, skim pricing, penetration pricing, promotion mix, online retailing
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